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Received a text like this?

R Jones (07970 111111) has asked to locate your mobile. Please reply '1074' to agree.'

This means that R Jones wants to track  your mobile phone. Before you agree, make sure you know who he/she is. If you don't recognise the person, then don't reply to the text agreeing to be located. Simply delete it.

Until you reply to the text with the pin number supplied, then it is not possible for that person to locate you using the service.

Only when you are happy that you know who is requesting to locate you, then you may wish to reply text your pin number to consent. This allows the Registered User to locate you. You are able to bar location and restrict location to certain times (see below).

FollowUs Pin / Access Code

If you have received a text saying ' Your Followus Access code is ****. This code will enable you to control when your mobile is located......' then this means you have agreed to be located by that specific Registered User, such as your friend. However, you can restrict and prevent their locating you by clicking on the link below and inputting your mobile number and pin number. You will have the choice of stopping location by a Registered User at night time, over the weekends or completely.
Show me my Handset log-in 

Location services work by identifying the physical location of a mobile phone or other mobile device. This could be your own mobile phone or the mobile phone of a relative, friend or work colleague.

A wide range of new services are possible using location services including telling you how to get to the nearest cash machine or chemist; allowing a parent to identify the location of his or her child; making it easier for friends to meet up for an evening out; and assisting firms with the security of lone workers.

All location services are subject to the legal requirements of the Data Protection Act. For consumers this means that location information can be used only after consent is provided by the user of the phone being located. For business users employers must explain to their employees how location information will be used before it is collected.

The Data Protection Act requires that customers are made aware of:
who their location service company is;
the purposes for which personal data - including    location information - will be collected and processed;
whether data will be sent to a third party for the    purpose of providing the location service and length of    time for processing data, including storage, will be.

In addition to data protection legislation, participants in the UK location services industry - including both location service providers and mobile phone operators - have agreed guidelines for the provision of location services. These guidelines set out additional requirements for different types of location services. They can be found at: These includes requirements relating to:

registration of individuals and organisations using location information;
provision of reminders on location services operating on a mobile phone;;
how customers can stop a locating service which is  running on their phone; and
 responsibilities of a locating business or other  organisation.

While details vary, all location services depend on the disclosure of where you are to companies or to other individuals. This offers you significant opportunities to use new services. However, these services should be used with the same care as you would take in telling other people your location in a phone call or SMS. Further, unlike a phone call or SMS, they can provide information on your location over a period of time.

Only consent to the use of your location information if you would be willing to provide the same company or individual with details of where you are in a phone call or SMS. Be aware that your consent may apply for a period of time. Don't forget that you can withdraw your consent to being located at any time.

If you have any concerns about your safety, which relate to the operation of any location service, then you should contact your location service company.

If you have immediate safety concerns then you should, as in other circumstances, contact the police by dialling 999 or 112.

If a user of a location service believes that the industry guidelines are being breached by the location service provider, he or she may contact the Mobile Broadband Group by e-mail at or write to The Secretariat, Mobile Broadband Group, PO Box 34586, London SE15 5YA.